Elder Son Brewing's Expansion Journey Begins!

 

In a move set to transform Houston's brewing landscape, Elder Son Brewing boldly steps into the spotlight with the acquisition of Southern Yankee Beer Co. This strategic purchase propels the small brewery into a new era of growth, as it triples its capacity by relocating production to the former Southern Yankee facility in North Houston. Led by owner and head brewer Robert Frye, Elder Son's decision to seize this opportunity arose from a need to meet escalating demand while navigating rising costs. With plans to boost production from 46 to 120 barrels, Frye envisions expanded distribution channels and enhanced offerings for beer enthusiasts across the Houston area. The brewery's flagship taproom in Houston Heights will remain operational, focusing solely on serving patrons, while the forthcoming taproom and brewery at the former Southern Yankee location heralds a new chapter of innovation and collaboration. As Elder Son sets its sights on broader horizons, the acquisition marks the end of an era for Southern Yankee, led by siblings Alex and Sydney Porter. While Southern Yankee bids farewell to brewing, its legacy lives on through Elder Son's stewardship of its recipes, ensuring a seamless transition for fans of the beloved brand. With plans for future expansion, including a potential barrel-aging program and the continuation of Southern Yankee favorites, Elder Son Brewing emerges as a beacon of growth and excellence in Houston's dynamic craft beer scene. 🍻🌟